Watsky- Live From Public Storage! Analysis

The below video is a mix of genres and so the codes, conventions and music is a combination of the types of music.

The video is a rap music video and so is done quite simply and on a low budget. The setting is the storage area that the artist keeps his belongings, this keeps with conventions because the majority of rap video's are about real life and are set in an urban or local environment to the artist.
The lyrics are about his real life and have a story, although the video alone doesn't show a narrative it helps to the lyrics.
When it comes to the artist George Watsky wears lose, baggy comfortable clothing and clearly isn't a tread/style setting musician instead choosing to focus on the musical side which is most important to him. Watsky behaves like a lot of  rap artists, he keeps with the flow of the music and and doesn't add huge narrative stories to his rap music, although he has dipped into other genres and done narratives.