The majority of bands and musical artists have a distict look and branding to them which carries across all platforms and products. Logo's are for the bands are present of very piece of content for example One Direction has their name in a unique font which is used as a logo.
As you can see the Logo is present on all the content. The Style and design is also continued, in One Direction's case his is bright colours and their faces stamped on everything.
In the case of Defeater though the style will be darker, less bright and unlikely to have the band members faces plastered on everything. Defeater tends to go for a more of a depressing over tone.
The design of the website and digipak will reflect this.
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