Final Website

To view the final version of the website Click Here

Final Video

DigiPak

This is the final and finished Digi-pak.

Digipak Creation

One of our tasks was to create a Digipak to go with our video. The Digipak is for an album of the band in which the song we used to create our video from is. We again looked at conventions and the branding of the band. The original bands website was a large influence to me when creating the look and style of the digipak. It's colour pallet contains mainly blacks and greys without almost any other colours being present. I started by looking into the sort of digipak we would use and then decided on this.

Once the type was decided the group gave their opinions on what should be placed where on the Digipak, with the following all being factors which needed to be included in the product.
- Defeater Logo
- Managing company's Logo (Bridge Nine)
- Album Name
- Song Titles
With the addition of Some lyrics and photo stills from our video, which was a design choice.

I started the creation by editing a still from the video. This was the front cover of the product.
To create cover art i took the still and changed the contrast, brightness and colour saturation. I then cropped part of the image and copied it, mirrored it and changed the transparency of all 4 images to create the background.
Then i asked a group member to write Defeater in a close yet different way to the current logo. The new logo was scanned onto the computer and a few small edits and cleaning was done to the image. For example the trailing part of the D was shortened and a few small white specks in the letters were blacked out.

Once this was done I placed the background onto the template and added the new logo, the bridge nine logo and the production company logo which was created by myself towards the start of the project onto the cover as well. The finished cover looks like this.

The song titles side was created by using a still from our shoot and making it very dark, mirroring it, cropping it and finally rotating the image. The text was then placed onto and both were added to the template. The disc holder side also uses the same image without the text, and the image was also flipped.

The remaining blanks in our digipak are filled with colour corrected and minor edited stills from our video. The train track image for example has had some blurring also done.






Quickly created mock ups were also done for some panels but I didn't further use any of them.

Website Creation

The first step of creating a website was to find a web editor which was easy to use. Myself and Lauren decided to use Wix due to its easy editing layout. First I imported the two different edits of the defeater logo then typed the names of the albums and prices in the side panel.
I added the image we created for our digipak and the cover art of the band previous songs. This is because the majority of similar websites did the same thing, as it helps cross sell products.
I added a background and navigation bar. I positioned the background so that the focus is around the centre of the page, to draw attention to the video.
Next I moved the navigation up to the top of the page like the codes and convention research had told me. I also placed the white logo next to the Home button up near the navigation bar.

The main feature of the websites home page is the embedded video because of this i imported the video and centred it.

The last image you can see the the live finished version of the website.

Website and Digipak research

While researching into how our website and digipak looked into similar products and how the branding looked and effected each product.
The majority of bands and musical artists have a distict look and branding to them which carries across all platforms and products. Logo's are for the bands are present of very piece of content for example One Direction has their name in a unique font which is used as a logo.

As you can see the Logo is present on all the content. The Style and design is also continued, in One Direction's case his is bright colours and their faces stamped on everything.








In the case of Defeater though the style will be darker, less bright and unlikely to have the band members faces plastered on everything. Defeater tends to go for a more of a depressing over tone.
The design of the website and digipak will reflect this.

Editing

I have started our editing our video. First I had to import the clips we needed from the camera and filter out any which we didn't needed (since we filmed extra to make sure) we uploaded the song into the editing timeline and started slowly putting the different clips together.
Once we were happy with the rough cut, we decided to test out effects and transitions that would improve the video. We decided on several 'fade' effects and since the song was quite sad we decided to include effects to match the narrative of the story.
Since many of the clips we had filmed were sad, we decided to use a 'Black and White' effect once the storyline in our film reached it's depressing plot line. This was so it was it would relate the audience, because they would see how it was affecting the character and would be empathic towards him.
To find the effects we had to go through video effects, at first we searched through colour correction but it wasn't located in that file and instead we found it under the folder 'image control'. The black and white effects worked well and was not too dark/light contrasting which was good. I will develop the skills i have already learnt to further our music video's editing and improve the standard.

Above is the timeline panel in Premiere Pro that shows myself and my partner Dom editing the video clips and syncing the audio. Adding transitions such as "cross dissolve", "fade" and add titles to certain clips was the main task while editing with some colour correction. The layout for editing on Adobe Premier Pro is very simple and combined with our knowledge from last year should be easy to handle. The programme tends to crash often so we will need to save regularly.