Sunday, 24 June 2012

Conventions of a music videos

Music video's are presented in a number of ways. Here are the most common ones below;
Performance-where the band or the music artist is playing the song throughout the video.
Narrative-where the song involves a narrative and so, the words and meaning of the song is acted out in some way.
Mixture-Where there is the musician playing as well as a narrative storyline occurring and the camera cross cuts to each scene.
Cameo-where the musician features in the narrative but is not actually part of the storyline and does not perform in it.
Animation-Some music videos have a mixture involving animation that is edited in, this creates creativity and entertainment to the video. 

While looking into the codes and conventions of music video's i will be using examples for rock and metal music as i believe that might end up as the genre of music that i will be doing for my main project.

Camera Shots and Movement
Music video includes many long shots, medium shots and close ups. This is to emphasis the artist, location and emotions. The main camera angles used in quite a lot of music videos are close ups, especially in performance based music videos. These are usually of people's expressions, guitars being strummed or drums being played. Another shot that's used a lot is a low shot, these are used on performance based music videos as well so that you're able to see people from every possible angle.

The movement of the camera in music videos is quite a vital thing to take into consideration. This has to be done carefully so you don't go too far off set, so that you don't pan round too far and see another camera. Another reason that they use camera movement is also, for the same reason they use certain shots. This is so it makes you think that you're actually watching them live from part of an audience when the camera pans down and in front of them.
The different camera shots used in Rock and Metal videos: Close ups on the lead singer and the rest of the band, mid shots of the band playing their instruments and the lead singer singing, quick shot changes, pans around the stage and on the audience, long shots of the band playing their instruments, side shots left and right as well as close up's of the crowd.

Editing
Editing is the key stage to any music video, as you need to select the shots needed and match the music to the shots. Footage used is edited to match what is said in the lyrics of the music, as part as parallel editing. CGI effects-many music videos use effects to show impossible outcomes such as superhero moves, for example Eminem's  Not Afraid, in which he flies like a superhero.












Mise-en-scene
The mise-en-scene needs to be accurate as it needs to convey the style/genre of the music, and it is very good at conveying the style of the music video in most circumstances. Mise-en-scene involves location/set, clothing and costume, props and lighting.
The mise-en-scene codes and conventions for Rock and Metal music videos are : Black clothes, skinny jeans, guitar solos, piercings, performance based, crowds, big hair, dark lighting and colours, dancing and jumping around the stage as well as black and white make up.

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