The main purpose's of a band or music artist releasing a music video are:
- To increase the sales of the song, and produce a reaction which makes you remember the song.
- To give the listener a better understanding of the songs lyrics or meaning behind them. (If the video is narrative)
- Entertain the audience so the video becomes popular and more well know.
- To show off the other abilities and talents the band,group or artist may may have, for example dancing or acting.
- Marketing for the purposes of exposure and to increase the profile and reputation the artist.
- Promotion. The music video is a promotional tool for the artist. It sometimes serves as a conduit draw attention to a label, but more often it is a catalyst for CD sales or artist song downloads.
- Market the product to the public.
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