Skindred's musical style mixes alternative rock, heavy metal, punk rock and reggae.

Due to Skindred's music style and the mix or genre's and styles that are mixed into their music the video is a fusion of these. In this particular music video the main music style is metal. The metal is matched in the video where the whole band is seen playing the song. Their clothing is black and dark colours, with a matching background which is a dark urban scene. The way the band behaves during these playing scenes is in a very traditional and generic way for the bands their genre to behave. A little head banging and some aggressive movements while playing the song helps with the tempo of the video to keep up with the audio speed.
Throughout the video the main singer and figure head of  the band is present as the main focus of the video.  This is somewhat branding as one of Skindred's features and thing's they are know for is having a black Jamaican singer, by promoting this they improve their brand and strengthen the image of the band. It may have been their record label which called for this to help brand and sell the band.

The relationship between lyrics and visuals is small but clear and effective. The verse following clearly matches the visuals of the lead singer standing on the podium, it gives an inspiring feel and projection of the lyrics within the song. This carries through the song.

The Visuals and music match. The music is strong with inspirational lyrics and the visuals and video's go to convey this, a plane falling from the sky to come back up and survive, the leaders standing up on podiums and speaking to the people, fighting through speech for the freedom and what they want.